Underwear Lifts Your Spirits When Things Are Down
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There's no doubt about it - things are hard. We've scrimped through the holidays with bargain shopping and thrift store finds (come on - you know you have). We've even done the home baked goods thing with thoughts from the heart if not from the wallet. All in the spirit of giving. Santa made it through the 25th OK - and the little ones are none the wiser. We can breathe a huge well-earned sigh of relief. Now, don't YOU deserve a reward for all that effort and for all that stress? You're damn right you do - and that reward is underwear, claims Alenver Inc. the rising competitor in the underwear market. It was not that long ago that a paycheck had room for frivolity, and play money was up for grabs after the bills were paid. A session at the salon? Sure! That new outrageous outfit? Absolutely! Take home that coveted titan of TV's? Why not! Well, things have changed - and now the questions have changed too: Pay the Visa or light bill first? Geez! Borrow from the kids' college fund or the retirement account? Man! Hand-wash the dry-clean-only suit and risk its survival or reheat that tuna casserole and risk our own survival? Whoa! The economy is tanking and we're in a crisis. Our previous excesses seem outrageous now. For a hot Saturday night, the plan du jour involved new clothes + valet parking + restaurant + wine + babysitter + tips = huge chunk of change. Not even the oblivious among us can condone that kind of overindulgence. Desperate times call for desperate measures. And that measure is underwear. Who can argue with a twenty something dollar pair of underwear to lift your spirits and spice up your weekend? The idea of underwear saving our sanity is not new. Think of the silk stockings during WWII. In a time when car tires were collected for wartime manufacturing and butter was rationed - the thrill of a pair of silk stockings could see a girl through the darkest of days. It was a simple pleasure in a time of scarcity. Today, Alenver's collection of fitted boxers for men, and bikinis, thongs and bras for women cleverly uses its signature wide elastic waistband, above the bright gemlike colors of the underwear itself, to display a provocative one word metallic message as it peeps out from under jeans. Messages are designed to be displayed, but in a surprising way - reversed for only the wearer to see the true message in the mirror. Fun messages will boost spirits and currently include money, bitch, die for 305, and fucker. Alenver's newest items to come sashaying out of production and onto some hips soon will feature angel and divine messages, which expands their appeal to wider audiences with something different to say. There's a degree of challenge to eking out an existence with little extra expense. It does get you thinking more creatively and actually thinking more, period. Nix the night out for a night in with a big bowl of pasta a Netflix movie on the cheap and just add the reasonable sexy underwear display. Now you're all dressed up with somewhere to go - your own home, and well on your way to a great evening for under $30. Then consider the added bonus that that same underwear can have many incarnations - and that knocks $22 off the bill for the next weekend night in. Bargain! So there's no need for financial despair. We can fight this. We can triumph over this. We can laugh in the face of adversity. With respect for Bill Pullman's Presidential speech in the Independence Day movie in the dim light of dawn and the grand music swelling - we will fight for our freedom from financial annihilation. We will not go quietly into the night, without a social life, or vanish without a fight because of our fashion funding limitations. We are going to live on, in fun sexy Alenver underwear. We're going to survive with secret reversed messages on our waistbands. Today will no longer be known as only America's Independence Day, but the world will declare with one voice that this is our Underpants Day.
There's no doubt about it - things are hard. We've scrimped through the holidays with bargain shopping and thrift store finds (come on - you know you have). We've even done the home baked goods thing with thoughts from the heart if not from the wallet. All in the spirit of giving. Santa made it through the 25th OK - and the little ones are none the wiser. We can breathe a huge well-earned sigh of relief. Now, don't YOU deserve a reward for all that effort and for all that stress? You're damn right you do - and that reward is underwear, claims Alenver Inc. the rising competitor in the underwear market. It was not that long ago that a paycheck had room for frivolity, and play money was up for grabs after the bills were paid. A session at the salon? Sure! That new outrageous outfit? Absolutely! Take home that coveted titan of TV's? Why not! Well, things have changed - and now the questions have changed too: Pay the Visa or light bill first? Geez! Borrow from the kids' college fund or the retirement account? Man! Hand-wash the dry-clean-only suit and risk its survival or reheat that tuna casserole and risk our own survival? Whoa! The economy is tanking and we're in a crisis. Our previous excesses seem outrageous now. For a hot Saturday night, the plan du jour involved new clothes + valet parking + restaurant + wine + babysitter + tips = huge chunk of change. Not even the oblivious among us can condone that kind of overindulgence. Desperate times call for desperate measures. And that measure is underwear. Who can argue with a twenty something dollar pair of underwear to lift your spirits and spice up your weekend? The idea of underwear saving our sanity is not new. Think of the silk stockings during WWII. In a time when car tires were collected for wartime manufacturing and butter was rationed - the thrill of a pair of silk stockings could see a girl through the darkest of days. It was a simple pleasure in a time of scarcity. Today, Alenver's collection of fitted boxers for men, and bikinis, thongs and bras for women cleverly uses its signature wide elastic waistband, above the bright gemlike colors of the underwear itself, to display a provocative one word metallic message as it peeps out from under jeans. Messages are designed to be displayed, but in a surprising way - reversed for only the wearer to see the true message in the mirror. Fun messages will boost spirits and currently include money, bitch, die for 305, and fucker. Alenver's newest items to come sashaying out of production and onto some hips soon will feature angel and divine messages, which expands their appeal to wider audiences with something different to say. There's a degree of challenge to eking out an existence with little extra expense. It does get you thinking more creatively and actually thinking more, period. Nix the night out for a night in with a big bowl of pasta a Netflix movie on the cheap and just add the reasonable sexy underwear display. Now you're all dressed up with somewhere to go - your own home, and well on your way to a great evening for under $30. Then consider the added bonus that that same underwear can have many incarnations - and that knocks $22 off the bill for the next weekend night in. Bargain! So there's no need for financial despair. We can fight this. We can triumph over this. We can laugh in the face of adversity. With respect for Bill Pullman's Presidential speech in the Independence Day movie in the dim light of dawn and the grand music swelling - we will fight for our freedom from financial annihilation. We will not go quietly into the night, without a social life, or vanish without a fight because of our fashion funding limitations. We are going to live on, in fun sexy Alenver underwear. We're going to survive with secret reversed messages on our waistbands. Today will no longer be known as only America's Independence Day, but the world will declare with one voice that this is our Underpants Day.